“The dentist has the duty to be honest and truthful in his dealing with people”
He should respect the position of trust inherent in the dental-patient relationship.
Care representation: The dentists should not represent the care being rendered to their patients in a false or misleading manner. Any recommended treatment should be based on accepted scientific knowledge and research.
Fees presentation: Dentists should not present the fees being charged for providing care in a false or misleading manner.
- Overbilling: It is unethical for a dentist to increase the
fees to a patient solely because the patient is wealthy or covered under dental insurance.
- Unnecessary services: A dentist who recommends or performs unnecessary dental service or procedure is engaged in a unethical conduct.
Professional announcement and advertising: Dentists should represent themselves in a respectable manner (Fig.1-6). No dentist should advertise in any form of communication in a manner that is false or misleading
or unrespectable in any manner.
- Unearned and nonhealth degrees: The use of unearned, nonhealth and honorary degrees in any general announcement to the public by a dentist is a false and misleading representation. The use
of honorary and nonhealth degrees should be limited to scientific papers and curriculum vita. (Fig. 1-7)
Name of practice: The name under which the dentist conducts his practice may be a factor in the
selection process on the part of the patient. The use of trade names or an assumed name that is false or misleading in any respect is unethical.
- Dentists leaving practice: The use of the name of a dentist no longer actively
associated with the practice may be continued for a period not to exceed one year.
Announcement of specialization: The dentist is allowed to announce to the public his area of speciality providing that
he has successfully fulfilled the requirements of such speciality.
Approved specialities: The special areas of dental practice approved by the American dental association (ADA) are:
- Dental public
- Oral and maxillofacial pathology.
- Oral and maxillofacial surgery.
- Pediatric dentistry.
- Conservative dentistry.
Dentists who choose to announce specialization should limit their practice exclusively to the announced special areas of dental practice.